The Creative Energy Project


As a television director I’m passionate about sustainability and I always try and behave in the greenest way I can. For the past two years I’ve been working as an albert ambassadortrying to help encourage the productions I work on to be as sustainable as possible. I also help teach carbon literacy to the industry and I’ve seen first hand how this training is a great way to make progress. When production teams have the opportunity to think about problems and solutions then action usually follows, and quickly. I urge people to get on that training if they can, it’s good fun and can open people’s eyes to both the enormity of the problem and the innovative solutions. It’s currently free to anyone working in the industry and you can enrol by following this link

Some directors might take the stance that sustainability is the responsibility of the line producer or production manager. I believe as a director, leading a creative team, it is also important that we are instrumental in creating awareness across the production and encouraging people to think differently about how they make their shows. Having now analysed carbon footprints for numerous productions two key areas always stand out. Production travel and power are usually the most carbon-hungry activities. 

When it comes to power, it’s both the power to run a production office and the power of running our studios that has the biggest impact. Approximately 13 tonnes of carbon emissions are associated with the production of one hour’s worth of content, almost 60% of this comes from electricity. The industry has a tendency to focus on tangible environmental impacts but it’s electricity where the largest impact lies and where we must focus our attention. 

Using new low-energy LED lighting is one solution and should always be encouraged - but the single most important thing any of us can do - both at home and in the workplace is switch to a renewable energy provider. We hear a lot from the government about switching energy provider and it’s something I did years ago when I switched to Ecotricity. There are now several green energy providers and as more people switch, the tariffs come down so there is no excuse to buy dirty “brown” electricity.

The BAFTA albert consortium has just announced an exciting new green energy initiative for the industry. The Creative Energy Project will help support the creative community’s transition to renewable electricity, reducing carbon emissions and saving costs across the industry.  The project aims to make renewable electricity affordable for creative organisations with the ultimate goal of increasing the amount demanded and produced in the UK.  Purchasing certified renewable energy collectively results in a better deal for the industry and ultimately leads to a reduction in dirty brown power.

As part of the project Michelle Whitehead has been appointed to the role of Project Delivery Manager to consult with the creative community, studio, post-production and other facilities companies to obtain consumption and monetary data, and to work with energy brokers to find the best possible supply deal.  Michelle comes from a production management background with experience in outside broadcast, studio drama and magazine shows.

If you would like to be part of this exciting project you can get more information about what to do next here

I realise that as a director, we are rarely, if ever, responsible for where we buy our production power. But we do have the ability to gently lobby the people we work with to see if we can encourage them to make a transition to a greener future. Climate change is one of the biggest things we need to worry about. The international community recently made some strong commitments for carbon reduction but we must all now support these targets. If you can help the industry switch to renewable electricity you will be helping to make carbon reduction a reality. If you can influence where you work, at least make that personal switch to green energy at home. 

Steve Smith